The Nanlite Forza 720B ticks a lot of boxes and it offers very good value for money. It has a good amount of output and produces a nice quality of light which is what you want from a fixture like this. It is a very solid, well-made, color accurate fixture with a ton of output. It has better color rendering scores at 5600K than the Apture LS 600x Pro, more output (but it does draw slightly more power), and it is slightly more affordable. These aren’t marketing claims, these are facts.